The annual Pilipino Culture Night, or PCN, is a student-run production that showcases the culture of the Philippines through dance, music, and acting.
Brand Identity for print, apparel, & digital
The annual Pilipino Culture Night, or PCN for short, is a student-run production by the Filipino American community at the University of California, Davis to showcase the Filipino culture through dance, music, and acting.
The 28th annual PCN, A Forgotten Story, takes place in the aftermath of the Philippine-American War (1899-1902) and the onset of the Moro Rebellion (1899-1913) on the southern island of Mindanao. Many regions in the north adopted U.S. colonization rule, but ethnic Muslim rebels in the south fiercely resisted.
The Pilipino Culture Night requires marketing material to help promote the event as well as memorabilia traditionally designed for the cast and audience, such as T-shirts, program booklet, and DVD. The storyline of the play focuses on two brothers that fight for different sides of the war, defending the Philippines with the U.S. military and defending the Moro people who are Muslim. I wanted to fuse the Islam and Philippine cultures together with the designs of the Islam and Philippine flags, as well as a Muslim textile pattern in the background. The year-long preparation empowers the student members because they learn about a specific period of Philippine history and how it affected the people.