Crown is a concept brand of denture cleaning tablets that draws inspiration from biomimicry for a more sustainable packaging and fresh identity.
Rebrand Concept of graphic standards, marketing, & packaging
Current packaging for denture cleaning tablets have outdated, generic graphics and produce waste. Their too-large paper boxes get thrown away and the paper foil wrappers that individually hold each tablet are thrown away after each use.
For packaging that produced zero waste, I envisioned it to have a life after housing the product. The new packaging, inspired by biomimicry, would be reusable as the container that holds the dentures or retainers while in cleaning mode. To rebrand the product to appeal to older and younger audiences I created a more contemporary and minimalist identity.